01 / The silhouette
A sculptural curve, an oval center, or a delicate drop: the outline sets the mood.
LOS ANGELES · PERSONAL JEWELRY DESIGN
Every jewel begins
with a feeling.
A personal story. A line on paper.
The beginning of something uniquely yours.
HAND-DRAWN. PERSONALLY IMAGINED.↓
PERSONAL STORIES✧HAND-DRAWN DESIGN✧TIMELESS EXPRESSION
01 / THE ATELIER
Thoughtfully drawn.
Deeply personal.
HALOCROWNG Jewelry Design Atelier is a space for personal expression through jewelry. Here, an idea takes shape slowly — through conversation, observation, and the intimacy of drawing by hand.
Inspired by the balance of European elegance and a contemporary sensibility, the atelier explores proportion, light, and the details that give a design its character.
02 / MEET THE DESIGNER
A personal vision.
An artist’s hand.
Selena Ivanovna Moroz
Selina Ivanovna Moroz
FOUNDER & JEWELRY DESIGNER
Based in Los Angeles, Selena is the founder and designer behind HALOCROWNG Jewelry Design Atelier.
Her practice begins with the hand-drawn line: a way to explore a silhouette, bring attention to a stone, and give a personal idea a visual language.
Begin a conversation03 / ON THE DRAWING BOARD
The beauty of
an idea taking shape.
From a first silhouette to considered details.
A closer look at the language of jewelry design.
Emerald Reverie
Color, light & proportion · Concept illustration
Hand-Drawn Jewelry Sketches
From a first line to a considered design · Concept illustration
A hand-drawn sketch is where a jewelry idea begins to take shape. Pencil lines explore the balance of a silhouette, the proportions of a gemstone, and the delicate details of its setting — bringing clarity and character to the design before it develops further.
THE COLOR OF AN IDEAA CLOSER LOOK / DESIGN LANGUAGE
Small details.
Endless possibility.
A design finds its identity in the conversation between color, shape, and light. Explore three starting points for your own story.
EmeraldChampagneIvory
02 / The setting
Fine borders and considered proportions frame a stone without losing its character.
03 / The personal detail
A meaningful color or a remembered shape can become the beginning of a design.
04 / THE BESPOKE CONVERSATION
From your story
to a first sketch.
A conversation
Share the occasion, the feeling, or the idea you would like to explore.
A creative direction
Discuss silhouettes, colors, references, and the details that matter to you.
The hand-drawn study
Explore how your idea might translate into a considered jewelry design.
The next chapter
Review the direction together and discuss scope, refinements, and next steps.
PRIVATE DESIGN CONSULTATION
Something personal.
Something only yours.
Tell Selena what you have in mind.
Your first conversation is where the design begins.
CONNECT DIRECTLY WITH SELENA ON TELEGRAM
BEFORE WE BEGIN
A little more
about your first step.
Bring an idea, a reference, or simply a feeling.
What should I share in my first message?
Tell Selena the type of jewelry you have in mind, the occasion, and any colors or shapes you love. You can also share references, your preferred timeline, and a budget range.
Do I need a fully formed design idea?
No. A personal story, a favorite stone, or a few visual references can be a useful starting point for the conversation.
How are scope and timing agreed?
Ask about the design scope, deliverables, pricing, and availability during your consultation. These details should be agreed before work begins.
How do I contact the atelier?
Use the consultation button to open @kittyMoroz086 on Telegram. If your browser does not open the app, use “Open Telegram App” above or search for this exact username in Telegram.
THE ATELIER
Los Angeles, California.
United States · Private design inquiries via Telegram